I have so many wonderful choices, it can be hard to decide! Firstly, you should select a tag size that is proportionate with your pet, or a size that would be most comfortable. My ~35mm extra large tags are best for the biggest of dogs, or if you want a statement piece. My ~32mm large tags are my most popular, and perfect for medium to large dogs in general. My ~29mm medium tags are a great smaller size option for small to medium sized dogs. My ~25mm small tags are perfect for small dogs, puppies, and even cats! And of course, my ~22mm extra small tags are for the smallest of dogs and cats, or those wanting the least noticeable tags.

But of course, it all comes down to personal preference. Please be aware that my designs are usually made for size large tags, so some detail may be lost in size medium and small, and size extra small will definitely have modified details.

The next choice is colour! I recommend going for one of my silver options (either silver pewter or silver aluminum) if you would prefer to have your tags stay bright and shiny with no effort on your part, as neither of my silver tags develop a patina. Otherwise, go for the colour you like! I only use metals I like, so can highly recommend all 4 of my metal choices. Sometimes it is fun to match the metal colour on the collar it is going on. Gold brass is 100% the sturdiest option, and will last even with the silliest of pets running around (Gus tested!).

One key aspect to mention - my silver aluminum tags are deceivingly light, and a great option if your pet often fusses with their tags. And my silver pewter tags are deceivingly heavy, so great for the large and extra large pets. Or, if you have a smaller pet but want a statement piece, go for a silver aluminum in a larger size! It won't weigh them down, I promise.

Next is what you would like written on the back. Most people do one or two phone numbers, but a lot of people like to put addresses as well. This can be done by selecting the "Phone Number + _____ Characters" option that suits your needs. One phone number is always free, as these tags are first and foremost safety items.

Then you get to choose if you'd like a hammered edge - this is completely superficial and just for the ~a e s t h e t i c~. I'm a huge fan of the hammered edge, you'll always find me recommending it at in person markets, as I like to say, it means that once you're tag has been well used, the bumps and scratches are already part of the design.

The last option is simply a hardware upgrade. Your tag automatically comes with a matching jump ring and split ring, but many people have a hard time with the key rings (me too!). So, I offer a matching 'O-Ring' upgrade - perfectly strong and easy on the fingers. I recommend these for people who switch out tags on collars, as they don't get bent out of shape every time you remove one. Neither is stronger than the other though.

That's about it! That wasn't so hard now, was it? :)